Our ability to bring established businesses to the market and match them with investors, is our contribution to supporting growth and success for Australian SMEs and our economy.
Over the next decade we should see a material shift in business ownership as the next generation make their way into leadership and ownership roles. These new owners are embracing technology and are more connected to their customers than ever before. The innovation that is penetrating the SME market in Australia is very progressive, however, they often run into brick walls because access to capital is limited and therefore, growth stagnates.
Equity crowdfunding flips the old capital markets model on its head by centralising the investment opportunity onto one platform and defining clear outcomes for the business. It also brings more speed and energy into the capital raising process as the investment opportunity can now be marketed and advertised, especially with digital and social channels. This is a sweeping global trend that is not going away any time soon. .
At FUNDSITION, we’re helping these SME owners get access to funding in a frictionless, simple and cost effective manner, presenting an opportunity for the SME to grow and maximise its value.
So the big advantage with the introduction of the Crowd-Sourced Funding (CSF) legislation is that it provides a new class of retail and SMSF investors to take advantage of these well established SMEs.
These new investors may actually be customers, suppliers or general partners to these SMEs and they are quite often the most ideal beneficiaries of their owners transition.
For investors wanting to participate in this new asset class, there has been a lack of information and a dedicated SME Crowd-Sourced Funding platform. But now with FUNDSITION, investors can easily access the right information and a committed platform to this established low-risk SME sector.
A great team is built on trust, rigour, discipline and a blend of skills that compliment each other, plus all members are aligned to a set of values and a common vision.
FUNDSITION was founded on that mandate, we have been stewards of SMEs throughout our entire working careers and are now able to support this exciting new world of capital raising and investing.
- A deep understanding and experience in the CSF marketplace and legislative requirements
- A deep understanding and experience in corporate advisory and capital markets
- A track record of establishing, scaling and selling SMEs
- A deep understanding of the decision making drivers of the SME owner
- Experience in working with SMEs on strategies for optimising and growing their businesses
- Extensive experience in marketing and media