Brewdog Brewery

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BrewDog was started in 2007 by two men and a dog. Tired of the uninspiring UK beer scene, the pair started brewing small-batch beers at home. A chance encounter with late beer writer, Michael Jackson, resulted in co-founders James Watt and Martin Dickie quitting their day jobs to take on brewing full time.

The last decade has seen it become the largest and fastest-growing craft-beer producer in Europe, now representing five of the top seven UK beers.

BrewDog was born on the singular mission of helping people to love craft beer as much as its founders do, and its story is all the more remarkable for the way in which it became a $1 billion brewery through crowdfunding as opposed to using traditional financing methods — the brewer created a unique form of equity-based crowdfunding called Equity for Punks, which has created a global network of 60,000 “Equity Punks,” resulting in what the founders describe as an “entirely new level of consumer engagement.”

Achievements

– Over £111m revenue generated in 2017 (£8.9m EBITDA)

– Over £71.9m revenue generated in 2016, with operating profit growing +38% year on year

– In 2016, BrewDog sales grew +99% in the year ending August 2017

– Punk IPA is the #1 craft beer in the UK

– BrewDog has also launched a series of craft beer bars around the world, with 37 in the UK, including its first BrewPub Tower Hill in London, with some as far afield as Brazil and Japan.

Equity for Punks V is BrewDog plc’s latest crowdfunding raise, which launched back in October 2017 and has so far raised over £20.9m from 41,000 investors. They have opened up this record-breaking raise with Crowd funding to give more people the chance to own a piece of the brewery.

General CSF Risk Warning (Corporations Regulations Reg 6D.3A.10)

Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you. Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money. There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money. Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.

SME CrowdFunder Pty Ltd