Investor
Hi, I’m Lorraine, Founder of FoodSt.
Thank you for taking an interest in FoodSt as we build Australia’s largest community for home cooked food. Our mission is to empower people and their communities through the goodness of home cooking.
I started FoodSt in 2015 out of personal frustration. As a busy working parent with little time to cook, I was struggling to find a high quality, wholesome everyday meal solution that I trusted to feed my family. What started as an idea to buy meals from my neighbour quickly snowballed into a concept to connect passionate home cooks with busy people, enabling cooks to earn an income and consumers to access great home cooked food.
Since then we have served over 28,000 meals on dinner tables across Sydney and empowered over 100 cooks to share their meals with others.
We’re a company driven by community so it’s only natural that it’s powered by it too – we’re opening a part of FoodSt for you to own and we want you to be on the journey with us.
FoodSt is an online platform that connects passionate home cooks with busy households across Sydney.
FoodSt empowers home cooks to create and share their authentic home cooked meals from around the world, whilst providing busy households with access to delicious and healthy everyday meal options. Our community of cooks make delicious, generous meals in small batches and to family recipes, freshly frozen and then delivered to consumers.
For the cooks, FoodSt provides the logistics, marketing and business support to sell their food to customers, allowing them to focus on what they do best.
Regulatory Approval
Successfully influenced policy in NSW to allow cooks to sell from home.
Scalable Business
Proven scalable infrastructure and systems.
Product Market Fit
Breakout year 2021, with strong acquisition and retention metrics.
High Calibre Team
Experienced Directors and highly skilled team.
1. FoodSt Cooks prepare and freeze meals at home. Meals are collected weekly and stored at FoodSt HQ.
2. Customers browse and order on the website from our range of 110+ menu items.
3. Orders are picked and packed and delivered to customers homes by a 3rd Party courier.
Meet Our Cooks
Every cook has a unique story and journey with food, united by their passion for sharing their traditional recipes. With 30 cuisines available to choose from, FoodSt connects with communities in a truly authentic way.
Food Safety
FoodSt engaged with the NSW State Regulator, various legal teams and advisors to build the platform over the past 5 years, with a firm understanding of policy and a position that allows us to operate within regulatory frameworks.
FoodSt’s systems and processes have been developed in collaboration with the NSW Food Authority and specialist lawyers and consultants, ensuring for the highest levels of safety and quality across our entire business. We are continuously auditing and improving our quality and safety systems.
All cooks hold valid Food Safety Supervisor Certificates. Cooks are screened and all meals quality tested.
FoodSt operates a two-sided platform, enabling the business to scale and adapt to meet demand.
On the Supply side, our home cooks create over 100 different meals that are available to purchase on the platform.
On the Demand side, customers can browse and choose their meals that are then packed and delivered through a 3rd party courier.
FoodSt takes a 20% – 40% fee on all meals sold on the platform.
Australians continue to increase their spend on food & food services, with a growth of 10.2% from 2019 to 2020.
With a movement away from traditional grocery stores for meal solutions, the size of the Grocery Alternative Market has grown to $25.3bn, with $581m of this is prepared meals (ready meals).
Consumer trends to demonstrate the future growth opportunity:
eCommerce
Consumers increasingly use eCommerce to purchase essential goods. Rapid acceleration of online shopping adoption due to COVID19.
Buy Local & Sustainable
Consumers want to support their community, and desire products that are ethically sourced.
Convenience
Consumers embrace products and services that save them time. 52% of Australians are not interested in cooking at home.
Founder & Director
Co-Founder
Content Marketing Specialist
Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks. You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares. Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you. Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money. There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money. Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.
SME CrowdFunder Pty Ltd
