Sophisticated

Investor

EOI Marketing Campaign Timeline

EOI Marketing Campaign Timeline

WeekPreparation period
1Call to discuss process, assets and advertising – Offer company to load up assets
2Video scripts to be written and meeting to discuss all of the assets and status. Media plan crafted if Offer Company opts for advertising
3Video pre production meeting to finalise video cameraman, location, time etc
4Video shoot and editing
5Video sign-off and status on all outstanding assets. Load up all assets to our platform
6Begin Expression of Interest push to Offer company database and a select segment of FUNDSITION investor base to gauge interest
7Expression of Interest push and evaluation
Offer goes live – Campaign commences
1Announcement and content push EDM
2Webinar invite and content push EDM, and optimise advertising
3Webinar and content push EDM – webinar recording and optimise advertising
4Content push EDM and optimise advertising
5
6Content push EDM
7Final opportunity to invest EDM
8Offer closes (we hope successfully)